Don’t Let TikTok Play You!

tiktok, technology, culture, social media

I couldn’t resist my curiosity to find out more about TikTok, the social media app that’s bringing the mass following for scores of people from India’s hinterland. Watching all those TikTok people for a couple of days, I am left with an overpowering sense of fatigue. I know I qualify to be judgemental, elitist and parochial purely because I am saying that I am tired of TikTok. But if this is the new form of a culture shaped by an app that makes you while away your time creating nothing but millions of crassly funny videos, I say, God save us.

It’s not a question of moral trepidation, though: In an economy where jobs have been shrinking and an education system that doesn’t focus on skills but mere degrees, I couldn’t blame these teenagers out to have some fun on TikTok. Perhaps, they don’t have anything better to do. Many users are from small towns of India with luxury to bunk colleges where nothing much happens except irregular classes and absentee teachers. However, must these people still not show some enterprise and find out ways to find meaning in their lives instead of acting like small children obsessed with dumb toys?

TikTok, after all, is no YouTube. There is no window of originality here – you aren’t a hero here because you are a great singer or a dancer or actor. But even popular artists today are on TikTok – from singers to actors to dancers. TikTok has amassed great audiences and everyone seems to want a pie of this. Its appeal lies in the ease with which it allows users to film and edit musical videos or to lip-sync to popular film dialogues which can be picked from its database of songs, visual effects, or sound bites. Everyone else with originality is here because they want the audience, but the popularity of second-rate content creators far exceeds the original folks here. This is what TikTok does – a user may be from any place on earth but if one can appeal to the taste of audiences on TikTok, that’s what matters. And I am all for little known talent to splash all over us, but there is a problem of quality with popular taste and TikTok exhibits it only too well.

Some of the videos are so tasteless, yet shockingly popular, that it makes you wonder if we are hurtling towards an apocalypse where it would no longer matter if any good art exists as long as it has a million views.

TIkTok world is a strange world – strange and sometimes pretty faces keep staring at the screen lip-syncing to a song or some humor and millions watch it and want more. It’s all aimless because it’s not going anywhere. These 15-second videos are hurting eyes, attention spans, our idea of time and our sense of propriety. In any other universe, this would be abnormal. But what TikTok has done is create its own alternate universe where no one has to face the real world anymore. The real world where stalking girls isn’t funny and sexist jokes can’t pass as internet-breaking humor! Of course, there is hardly any political correctness in TikTok stars, most of them teenagers, which is even more worrying given these folks will eventually someday walk into the real world far different from the virtual reality they create and inhabit. The sheer scale of TikTok is terrifying: it is not just the most popular social app on the planet but also a fast-growing one, promising to distort reality as it exists.

To start with, there are tools to distort, conflate or deflate you physically; then there are tools to always beautify your world no matter where you are dancing before your camera in dingy surroundings or next to a nullah. And there are always Bollywood songs to sing, no matter whether you understand music or not.

This is not the real world but is TikTok better than the grim facts of life? Maybe not, as its users have complained of abuse and harassment on the platform with the app management doing nothing at all. But when TikTok meets the real world, it can get fatal. A boy died while making a video for TikTok, a man killed his wife for being active on the app, and another woman committed suicide after her husband reprimanded her for being on TikTok; TikTok stardom sometimes leads to grim murders, and we don’t like these at all.

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